Digital Marketing

Search Engine Marketing (SEM) is the process of advertising through search engines.

Google is the Mother of all Search Engines. Advertising through Search Engines is predominantly done through Google Ads.

This course reveals everything about SEARCH ENGINE MARKETING, right from the Basics to the most advanced topics. You need to enroll in this course, if you wish to become an EXPERT in Digital Marketing.

By the end of this course you will learn:

1. How Search Engines Work.
2. Why You Should Advertise through Search Engines.
3. How Google Ads Work.
4. The Various Ad Networks and Ad Formats available.
5. How to Create Your Google Ads Account.
6. How to Set Up an Ad Campaign.
7. How to Target Potential Customers.
8. How to Use Keywords.
9. How to Various Tools like Keyword Planner & Display Planner.
10. How to Measure Your Results and Monitor Your Ad Campaign Performance.

The entire course is divided into THREE Modules; there is also a BONUS Module wherein you can see the practical, LIVE demonstration of how to set up ads online. 

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COURSE CURRICULUM

WELCOME

1 – What Will You Learn in this Course

MODULE 1: Overview of Search Engine Marketing

2 – Understanding Search Engine Marketing.

3 – The Benefits of Advertising Online.

4 – Ad Networks Available with Google Ads.

5 – Choosing from the Ad Formats.

6 – How Google Measures the Ad Quality.

7 – How You Will be Charged for the Ads.

MODULE 2: CAMPAIGNS, BIDS, and BUDGETS

8 – Overview of the Module

9 – Understanding Campaign Types.

10 – Creating Account Structure.

11 – Targeting the Right Customers

12 – Keyword Match Types.

13 – GDN – Targeting Options.

14 – Setting Up Bids and Budgets.

15 – Choosing the Bidding Strategy.

16 – Organizing Ad Groups and Key Words.

17 – Using Ad Extensions.

18 – Using Keyword Planner & Display Planner.

MODULE 3: Measuring CAMPAIGN PERFORMANCE through REPORTS & METRICS

19 – Overview.

20 – Using Segments & Dimensions.

21 – Generating and Using Reports.

22 – Tools to Measure Performance.

23 – Metrics for Measuring Performance.

24 – Tips for Optimizing Performance.

25 – Tips for Higher ROI and Choosing Better Keywords.

26 – Tips for ADS, Bids, and Budgets & Brand Awareness.

BONUS MODULE

SEM – Google Ads – LIVE DEMO (Implementation) Videos.

1 – Introduction.

2 – Creating the Google Ads Account.

3 – Understanding the DASHBOARD Sections.

4 – Various Tools for Planning Your Campaign.

5 – Using the Campaign Shared Libraries.

6 – Leveraging Bulk Actions and Measurement Feature.

7 – Configuring the ACCOUNT SET UP.

8 – Setting up the Account Billing Options.